MINISO

MINISO is a global value retailer known for its trendy, affordable lifestyle products, often featuring designs based on popular intellectual properties (IPs). Established in September 2013, the brand originated in China, with its first store opening in Guangzhou. 

MINISO offers a wide range of items, including toys, collectibles, beauty products, stationery, and more. The brand emphasizes a fun, engaging, and relaxing shopping experience with a focus on quality, affordability, and aesthetically pleasing designs. MINISO aims to deliver joy and a "treasure-hunting" experience for all demographics.